HAYIDION The Prizmah Journal


School Advocacy

School Advocacy

This issue offers insights and strategies concerning school advocacy, by which is meant the ways that a school promotes itself, markets itself and speaks about itself. Authors offer insights into what day schools should know about young parents, and the various means to reach them, both online and in person. Other articles consider how schools can take some of their core practices, such as teaching Hebrew and supporting diverse learners, and use them in their promotion. Additionally, the issue looks at ways that day schools can tap into the larger community and its institutions for purposes of advocacy.

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In the issue: School Advocacy

by Elliott Rabin, Editor May 30, 2018 Prizmah
RELATED TOPICS: Advocacy

Convince me that you have a seed there, and I am prepared to expect wonders. Henry David Thoreau

From the CEO: Seeing the Voices of Day School Advocates

by Paul Bernstein May 30, 2018 Prizmah
RELATED TOPICS: Advocacy

In the dramatic scene where the Torah is given at Mt. Sinai, we read that “all the people saw the voices and the blasts of lightning” (Shemot/Exodus 20:15). Much has been written and discussed about this synesthetic moment. What can it mean to “see” voices? Indeed, the paradox has led to less literal translations of the verse itself, with the verb ro’im sometimes rendered as “witnessed” or “perceived.” I prefer to hold on to the literal meaning of “saw,” to illustrate an idea that I feel is pervasive throughout our lives and particularly relevant for the day school field.

From the Board: A Tale of Two Philanthropies

by Ann Pava May 30, 2018

I like to believe that I’m passionate about a lot of things in the world, but the two causes closest to my heart are the Jewish Federations of North America and the Jewish day school movements.

The Advice Booth: Which Hat Do I Take Off?

by Amy Wasser May 30, 2018 Prizmah
RELATED TOPICS: Leadership

I serve as a member of the leadership team at the same school my two children attend. My older child has not yet needed any special intervention from me as a parent, but my younger child, who began at the school this year, is a different story. Her behavior in class can be a challenge to her teachers, and she is going to need both social and academic support. I can feel the teachers shying away from talking to me, and I sense that they think I treat my children differently than other students in the school.

Commentary: Inspiring Commitment

May 30, 2018
RELATED TOPICS: Advocacy

Tracy: How can companies get marketing right?

Godin: Start by understanding that no one cares about them. People care about themselves. Anyone who tweets about a brand or favorites a brand is doing it because it is a
symbol of who they are —it is a token, it is a badge. It’s about them, it’s not about the brand.

On Board: Developing Effective Board Advocates

May 30, 2018
RELATED TOPICS: Board Governance

Question: How do you prepare your board members to serve as effective advocates of your school?

Terri Rosen, President, Board of Directors
Ohr Chadash Academy,Baltimore

At Ohr Chadash, we value the contributions of our school ambassadors. We recognize the importance of keeping our board members informed about what is happening in the school. We want our board members to feel confident when they speak to other members of the community and promote the school.

Reshet Roundup: Voices from the Field

by Debra Shaffer Seeman May 30, 2018

When coaching networking professionals, I’m often asked about Prizmah’s “webinars,” our virtual presentations offered by content-area experts, and “virtual roundtables,” conversations among a group of school leaders. These webinars and roundtables form part of a large, robust set of opportunities within Prizmah’s Reshet groups, networks for peer-to-peer connection.

SPOTLIGHT ON Teaching and Learning--PLC: Building Student Engagement

by Judy Weinstock and Nicole Kridos May 30, 2018 Katz Hillel Day School, Boca Raton, Florida
RELATED TOPICS: TeachersPedagogy

Our school, like many others, offers optional Professional Learning Communities, or PLCs, where teachers across grade levels can come together and share what they are doing in their classes and learn from their colleagues. I have had the pleasure of facilitating these meetings for three years, with a cohort of five teachers each guiding a PLC. Throughout this time, our PLC work has been supported by Prizmah coach Melanie Eisen; we meet monthly to discuss our success and challenges in facilitation, and she provides new ideas and resources for each of the PLCs.

On My Nightstand: Brief reviews of books that Prizmah staff are reading

May 30, 2018

Skyfaring:
A Journey with a Pilot

by Mark Vanhoenacker

Commercial airline travel is a mundane experience. You wake up today in New York, and it is wholly unremarkable that in just a few hours you can be on the other side of the world. In fact for most, the most remarkable aspect of the flight experience is how unpleasant it is. With intrusive security screening, constant delays and a general “me first” attitude from fellow passengers, the experience of flying today isn’t any more pleasant than taking an intercity bus.

Maximizing the Millennial Moment

by Chuck English May 30, 2018 English Marketing Works
RELATED TOPICS: AdvocacyParentsTechnology

First we called them GenY. Then we called them Millennials. Now that they’re getting married and having children, they have become Parennials.
And, at our schools we call them: our parents.