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There’s Something Special About This School. This had been our tag line for over seven years. After our first visits at the school, both of us believed it wholeheartedly. Our director of admissions and marketing, an alumni...
Convince me that you have a seed there, and I am prepared to expect wonders. Henry David Thoreau To convince someone to do something is one of the most mysterious activities we may undertake. We’re not talking about...
Tracy: How can companies get marketing right? Godin: Start by understanding that no one cares about them. People care about themselves. Anyone who tweets about a brand or favorites a brand is doing it because it is a symbol...
First we called them GenY. Then we called them Millennials. Now that they’re getting married and having children, they have become Parennials. And, at our schools we call them: our parents. Demographers and sociologists...
In my experience working with two-dozen Jewish day schools across North America to drive enrollment and improve retention, I’ve learned this: marketing a Jewish day school in 2018 is hard. You have multiple target audiences...
Since 2008, more than 50,000 parents, representing children in over 100 Jewish day schools, have participated in the PEJE-Measuring Success (MS) parent survey. Thousands more have provided critical feedback on their needs...
Often we hear the concern voiced in our day school community, “If we become too inclusive, and have too many students with learning needs, will we develop a reputation as a ‘special needs school’ and lose other students?” or...
Oscar Wilde got it right when he said that experience is simply the name we give our mistakes. This axiom has certainly proven to be true over the past three years, as our school employed a range of traditional engagement...
For many Jewish day schools, retention from excellent early childhood education programs into day school kindergarten classes is a central focus of the admissions office. Retaining students in high-quality infant, toddler and...
According to a Nielsen Global Trust in Advertising report, 92% of consumers trust recommendations from friends and family above all other forms of advertising. If word-of-mouth advertising is the unpaid spread of a positive...