1. Home
  2. Gatherings
  3. Simple and Sustainable Social Media Strategy

Simple and Sustainable Social Media Strategy

Registration Closed
Past Event
Participant Resources There may be some resources for this event that are only available to registered participants. If you have already registered, please log in to view these downloads and / or links.
- ET
- CT
- MT
- PT
Date:
-
Registration Fees:
Prizmah Network schools $75 per person
Non-network schools $93.75 per person
Canadian Prizmah Network schools $56.25 US per person
Canadian Non-network schools $70.30 US per person (Code: CADNON)

 

The registration system will automatically determine whether or not your school has joined the Prizmah Network, and will charge the appropriate price for all US schools and for Canadian Prizmah Network schools. Participants from Canadian Non-network schools should use the discount code CADNON to activate Canadian school pricing.

Presenter(s)
Laurie Ehrlich
Audience(s)
Admission Professionals, Alumni Professionals, Marketing and Communications Professionals, Small School Leaders
Registration Closed

Part of a Master Class Series for Small Schools

Thursday, April 27, 2023
1:00 PM - 2:30 PM ET
10:00 AM - 11:30 AM PT

Your school’s social media presence is a form of interruption marketing–the goal is to “stop the scroll” of your readers. This does not mean posting every piece of content that you have every single day. To engage your followers in an appropriate way while avoiding burnout, you need a basic framework of how often you will post, what types of content to post, who provides content and accompanying media, and how to schedule it in advance.

This hands-on session will help you build this framework to bring back to your school, ready for implementation.

Presenter

Image
Laurie Ehrlich
Laurie
Ehrlich

Laurie is a 19-year marketing and communications veteran, telling the stories of schools, non-profits, and small businesses. Her expertise lies in multi-channel marketing strategy and planning, content creation, cross-team collaboration, corporate communications, and digital media. She is proficient at implementing integrated solutions, setting a clear agenda, and managing brand identity and reputation.

Before she began her consulting career, Laurie built the marketing department at the Charles E. Smith Jewish Day School, constructed the social media presence of multiple organizations, led the design and development strategy process for more than a half-dozen websites, established and grew multiple content channels including blogs, podcasts, and more. She also led crisis communications and managed ongoing communications strategy during the COVID-19 pandemic.

Laurie holds a B.S. in Marketing & International Business from the University of Maryland, College Park and a M.B.A. with a concentration in Management & Corporate Communication from Fordham University. Laurie is the Founder and Chief Strategist of Elevate Next Level Communications and Marketing Strategy. She and David live in the D.C. ’burbs with their two boys who have boundless energy and are begging for a dog.