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Articulating Value and Impact: Master Class Series

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Date:
Registration Fees:
Prizmah Network schools $80 per person
Non-network schools $100 per person
Canadian Prizmah Network schools $60 US per person
Canadian Non-network schools $75 US per person (Code: CADNON)

 

The registration system will automatically determine whether or not your school has joined the Prizmah Network, and will charge the appropriate price for all US schools and for Canadian Prizmah Network Schools. Participants from Canadian Non-network Schools should use the discount code CADNON to activate Canadian school pricing.

Presenter(s)
Laurie Ehrlich
Audience(s)
Admission Professionals, Marketing and Communications Professionals
Registration Closed

Recruitment Marketing: How to Fill Your Seats with Mission-Appropriate, Long–Term Families

September 14 and 15, 2022
1:00 PM - 2:30 PM ET
10:00 AM - 12:30 PM PT

Consumers receive over 5000 messages a day. Some of these consumers are parents that you are trying to reach to recruit their families to your school. Given the sheer amount of noise, as well as everyday stressors that overtake the attention of parents everywhere, your annual recruitment marketing plan must be compelling, unique, and integrated.

Day one of this two-part series will address how to develop a core set of messages that position your school as a leader in general and Judaic academics, an environment steeped in Jewish values, and a joyful, warm community that will outlast the students’ time at the school.

Day two will feature how to put these messages into practice and address questions like: What do your marketing strategy, plan, and calendar look like (yes, these are three separate things)? How do your website, social media, print and digital ads, printed collateral, unique content, and peer relationships all work in concert? How do you measure your impact to fuel data-informed decision-making?

Save the Date for Future Advancement Master Classes in this Series

Effective Marketing for Successful Fundraising
Wednesday, October 26, 2022
1:00 PM - 2:30 PM ET
10:00 AM - 12:30 PM PT

Registration coming soon!

Alumni Engagement and Fundraising
Wednesday, November 16, 2022
1:00 PM - 2:30 PM ET
10:00 AM - 12:30 PM PT

Registration coming soon!

Creating a Simple and Sustainable Social Media Strategy
Wednesday, December 7, 2022
1:00 PM - 2:30 PM ET
10:00 AM - 12:30 PM PT

Registration coming soon!

Presenter

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Laurie Ehrlich
Laurie
Ehrlich

Laurie is a 19-year marketing and communications veteran, telling the stories of schools, non-profits, and small businesses. Her expertise lies in multi-channel marketing strategy and planning, content creation, cross-team collaboration, corporate communications, and digital media. She is proficient at implementing integrated solutions, setting a clear agenda, and managing brand identity and reputation.

Before she began her consulting career, Laurie built the marketing department at the Charles E. Smith Jewish Day School, constructed the social media presence of multiple organizations, led the design and development strategy process for more than a half-dozen websites, established and grew multiple content channels including blogs, podcasts, and more. She also led crisis communications and managed ongoing communications strategy during the COVID-19 pandemic.

Laurie holds a B.S. in Marketing & International Business from the University of Maryland, College Park and a M.B.A. with a concentration in Management & Corporate Communication from Fordham University. Laurie is the Founder and Chief Strategist of Elevate Next Level Communications and Marketing Strategy. She and David live in the D.C. ’burbs with their two boys who have boundless energy and are begging for a dog.