Grounding Your Retention and Recruitment Efforts During Times of Crisis

Registration Closed
Past Event
- ET
- PT
Registration Fees:
Prizmah Network schools $36 per person
Non-network schools $45 per person
Canadian Prizmah Network schools $27 US per person
Canadian non-network schools $33.75 US per person (Code: CADNON)


The registration system will automatically determine whether or not your school has joined the Prizmah Network, and will charge the appropriate price for all US schools and for Canadian Prizmah Network schools. Participants from Canadian Non-network schools should use the discount code CADNON to activate Canadian school pricing.

Laurie Ehrlich, Miriam Stein
Admission Professionals, Marketing and Communications Professionals
Registration Closed

For Marketing and Communications Professionals, and Admission Professionals


Program Outline

This session will address the crucial topics of managing retention and recruitment during times of crisis, including how to continue making the case for Jewish day schools in the current landscape, navigating messaging around safety and security, and striking a balance on social media.

Dive into the importance of staying attuned to community needs, and explore strategies for elevating your school’s brand presence through impactful content, media, and value-added initiatives. This session, led by experts in the fields of marketing, admission, and communications, is designed to equip your school with practical tips and tools that can be implemented quickly and easily, empowering you to enhance your institution’s communication strategies effectively.


Laurie Ehrlich

Laurie is a 19-year marketing and communications veteran, telling the stories of schools, non-profits, and small businesses. Her expertise lies in multi-channel marketing strategy and planning, content creation, cross-team collaboration, corporate communications, and digital media. She is proficient at implementing integrated solutions, setting a clear agenda, and managing brand identity and reputation.

Before she began her consulting career, Laurie built the marketing department at the Charles E. Smith Jewish Day School, constructed the social media presence of multiple organizations, led the design and development strategy process for more than a half-dozen websites, established and grew multiple content channels including blogs, podcasts, and more. She also led crisis communications and managed ongoing communications strategy during the COVID-19 pandemic.

Laurie holds a B.S. in Marketing & International Business from the University of Maryland, College Park and a M.B.A. with a concentration in Management & Corporate Communication from Fordham University. Laurie is the Founder and Chief Strategist of Elevate Next Level Communications and Marketing Strategy. She and David live in the D.C. ’burbs with their two boys who have boundless energy and are begging for a dog.

Miriam Stein

Miriam is the founder of Saddlerock Strategies, a boutique consulting service that works with schools and camps in enrollment strategy, program design and professional development.  She has worked in experiential and formal education and in strategic enrollment for more than 20 years. Miriam offers deep experience in understanding school dynamics and in strategic enrollment campaigns, having been responsible for recruiting for local schools and on national programs, while understanding that closing a deal with each individual family is what matters. She holds a BA in Jewish History from the University of Pennsylvania, and Masters Degrees in Education and in Jewish Studies from George Washington University. As a lifelong learner, Miriam is a graduate of Atidenu, Prizmah’s signature program in enrollment strategy training and in the Day School Leadership Training Institute (DSLTI). She lives in the suburbs of Washington, DC with her family and dog, Ruby.