Advancement Accelerator: Amplifying Impact In Your School

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Past Event
- ET
- PT
Registration Fees:
Prizmah Network schools $600 per person
Non-network schools $750 per person
Canadian Prizmah Network schools $450 US per person
Canadian non-network schools $563 US per person (Code: CADNON)


The registration system will automatically determine whether or not your school has joined the Prizmah Network, and will charge the appropriate price for all US schools and for Canadian Prizmah Network schools. Participants from Canadian Non-network schools should use the discount code CADNON to activate Canadian non-network school pricing instead of American non-network school pricing. 

Amy Schiffman, Emily Cretella, Rachel Sales
Admission Professionals, Alumni Professionals, Development Professionals, Marketing and Communications Professionals
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Development, Admission, and Marketing Professionals
September 2023 - May 2024

This year, for the first time, Prizmah is offering an Advancement Accelerator for development, admission, and marketing professionals to sharpen expertise, stay up-to-date with the latest industry trends, and leverage the power of effective advancement practices to drive growth and success within your institution.

This comprehensive and immersive 9-month program is tailored to equip school professionals with the essential strategies and skills to excel in each specific advancement role.  During the cohort program, gain comprehensive insights into the various facets of advancement. With this holistic understanding of the interconnectedness between development, admission, and marketing, expand knowledge, enhance skills, and contribute to the long-term success of your school.

What to Expect?

Each 90 minute session is divided into two parts – collective learning followed by role-based breakout groups (marketing, admission, or development).

Expert-led Collective Learning
Take a deep dive into crucial advancement topics alongside fellow professionals in development, admission, and marketing. Gain insights from experts and diverse viewpoints.

Role-Based Breakout Groups
Following collective learning with the group, join role-specific breakout groups to apply the content within your area of expertise. Refine your skills and strategies and participate in peer idea exchange, inquiries, and practical knowledge application.

Why Participate?

Expert-led Professional Development 
Each month, learn from expert field leaders who have a deep understanding of the advancement landscape. These seminars cover a wide range of essential topics around development, admission, and marketing practices. Explore cutting-edge strategies, best practices, and emerging trends that can be applied to their specific roles and responsibilities.

Practical learning 
After each professional development session, engage in small group cohort sessions to workshop and discuss material presented during seminars. Ask questions, learn from colleagues and peers, and turn teachings into practice. 

Cohort-Based Learning 
This immersive cohort-based learning experience will provide the opportunity for development, admission, and marketing professionals to connect with peers from across North America. In this collaborative environment, gain valuable insights and perspectives to inform your school's advancement efforts.

The Advancement Accelerator is an unparalleled opportunity for school advancement professionals to expand knowledge, enhance skills, and contribute to the long-term success of schools. With its immersive and collaborative approach, this program sets the stage for advancement professionals to make a lasting impact on their institutions and the wider education community.

Program Dates and Outline

All sessions will take place from 1:00 PM - 2:30 PM ET / 10:00 AM - 11:30 AM PT

September 19, 2023 Framing and Alignment
Amy Adler, Marcia Harwitz, Beth Rivkind
October 17, 2023 Institutionalizing a Advancement Culture
Amy Schiffman
November 21, 2023 Communicating Impact to Make Your Case
Rachel Sales
December 19, 2023 Storytelling: Articulating Your Schools Value and Messaging
Emily Cretella
January 16, 2024 The Key to Building Strong Internal Relationships is Celebrating Your Stakeholders
Rachel Sales
February 20, 2024 Prospecting, Recruiting and Cultivating Relationships
Amy Schiffman
March 19, 2024 The Digital Experience
Emily Cretella
May 7, 2024 Sharing Data to Strengthen Your Work
Amy Adler & Hannah Olson
May 21, 2024     Moving from Learning to Practice
Amy Adler, Traci Reisberg, Beth Rivkind


Emily Cretella
School Storyteller, Owner, Co-Founder

Emily Cretella is a strategic storyteller, content marketer, and school marketer’s best business friend. The owner of Cursive Content, Emily helps school marketers tell powerful stories that attract dream families, increase inquiries and enrollment, strengthen communities, and grow school influence. 

Prior to founding Cursive in 2012, Emily was the director of strategy at a Connecticut marketing agency, where she managed the execution of large-scale traditional and online marketing campaigns for clients ranging from schools and nonprofits to Fortune 500s. She now works solely with independent and private schools, colleges, and universities. Emily would love to hear YOUR school story. Are you ready to tell it? Get in touch at

Rachel Sales
Founder & Chief Communicator

Rachel is a writer and entrepreneur. Hyper-focused, hyper-communicative, and hyper-curious, Rachel thrives on creating.  At Enunciate, a boutique marketing and PR agency, Rachel and her team work with clients all over the world to expand their audience, grow their reach, generate buzz, revitalize their online presence — and capture clicks, likes, and hearts. 

Before launching Enunciate, Rachel co-founded Pink Pangea, publishing thousands of travel articles and running international writing retreats for women. Rachel has a BA in English literature and an MFA in creative writing from Columbia University. She spends her days doing exactly what she loves, and is proud to divide her time between two incredible cities — New York City and Tel Aviv.

Amy Schiffman Headshot
Chief Executive Officer

For more than 25 years, Amy has partnered with nonprofit organizations to develop effective fundraising campaigns, build strong leadership teams and empower them with tools to visualize and achieve mission impact. Since 2008, Amy has co-founded two full-service consulting firms and helped over 300 schools, camps, synagogues, community, and human service organizations raise hundreds of millions of dollars, create growth strategies and recruit exceptional executives. Amy serves as a trusted fundraising coach and advisor to professional and volunteer leaders across North America.  

Amy has a robust background in fundraising and nonprofit management, holding leadership positions at Ida Crown Jewish Academy, Jewish Council for Youth Services, Hillel and United Jewish Communities. She is a sought-after presenter at local and national conferences, including the Association of Fundraising Professionals (AFP), Forefront, Jewish Federations of North America, Legacy Heritage Fund, Hillel International, JCC Association of North America, JCamp 180, Prizmah, and Life & Legacy. Amy is a Certified Fund Raising Executive (CFRE) and a member of the Association of Fundraising Professionals (AFP), The Association of Consultants to Nonprofits (ACN), Professionals in Development North, and Chicago Women in Philanthropy. She serves on summer faculty for the HUC/USC Zelikow School of Nonprofit Management in Los Angeles and the Spertus Institute in Chicago.