Word-of-mouth is one of the most powerful drivers of enrollment growth. This program equips admission professionals with the tools to train, empower, and support your most passionate parents to become confident and effective ambassadors for your school.
This program is designed for schools that are ready to develop and implement a structured parent ambassador program. If you are looking for a proven framework to train parents and strategies to maximize word-of-mouth marketing, this program will guide your admission team in building a strong, sustainable network of ambassadors.
Through both synchronous and asynchronous work, you will develop a program that aligns with your school’s mission, values, and enrollment goals.
The Parent Ambassador Training Program is structured to make implementation seamless and effective for schools. Through expert-designed modules, admission teams will gain step-by-step guidance to create and lead a successful program.
Developed in collaboration with leading consultants in storytelling, community engagement, and social outreach, this program provides a structured framework to guide ambassadors in effectively engaging prospective families.
Through interactive content, real-world scenarios, and proven techniques, admission teams will have what they need to develop confident, well prepared ambassadors who can authentically share their school story and strengthen word-of-mouth marketing.
Schools will work in Google Classroom in collaboration with Prizmah support. Each module will include:
Step 1: Laying the Foundation - School Pre-Work
Step 2: Live Virtual Workshop for Admission Professionals
Required before launching the program at your school.
This live workshop will offer admission professionals the tools and insights needed to successfully implement the Parent Ambassador Training Program. Participants will:
Step 3: Admission Team Facilitates Parent Ambassador Training Using Prizmah’s Structured Curriculum
After completing the pre-work and workshop, admission professionals will lead their own training program using Prizmah’s structured curriculum.
Training Includes:
Foundation for Success | Modules 1 & 2
Module 1: Defining the Ambassador Role
Module 2: Powering up Your Insights - Reporting and Partnering with your Admission Team
Crafting & Communicating Your School Story | Modules 3 & 4
Module 3: Telling Your School’s Story
Module 4: Building Connections
Expanding Reach and Strengthening Impact | Modules 5 & 6
Module 5: Connecting and Sharing Your Experiences
Module 6: Social Media Advocacy
Spots are limited! To ensure each school receives the support and guidance needed, we are offering participation to 15-20 schools in this first cohort.
To apply, schools must complete the Parent Ambassador Training Program Interest Form. This will help assess your school’s goals and the readiness for a parent ambassador program.
Next Steps:
| Network schools | $1,200.00 USD |
| Non-network schools | $1,500.00 USD |
| Canadian Network schools | $900.00 USD |
| Canadian non-network schools | $1,125.00 USD |
| Additional module access (post year 1) | $500.00 USD |
This program was developed in collaboration with leading experts in storytelling, community engagement, and strategic outreach.
Amanda Gelb is a strategic facilitator, design researcher, and experiential educator who helps teams unlock clarity, connection, and momentum. With over 15 years of experience at Google, Lyft, Asana, and HUGE, she brings deep expertise in stakeholder engagement, innovation strategy, and organizational learning to her work with Jewish nonprofits and educational leaders. Through her company, Aha Studio, Amanda designs high-impact workshops and learning experiences that spark insight and lead to real-world action. She specializes in translating complex challenges into clear frameworks that help teams move forward with confidence.
Aubrey Bursch is the dynamic CEO of Easy School Marketing, dedicated to empowering small independent and private schools to thrive through increased enrollment, retention, and revenue. With deep roots in education as the daughter of lifelong educators and a mom to two independent school students, Aubrey channels her 20+ years of marketing and development expertise into actionable strategies that drive high-impact results for schools.
Aubrey is more than a marketing expert—she’s a community builder and thought leader. As the co-host of the Mindful School Marketing podcast, she brings valuable insights to her audience, while also championing the success of schools through her free Small School Leaders monthly meetups, the Small School Solutions professional development program, and the Small School Leaders Virtual Conference. A sought-after speaker, Aubrey shares her passion and knowledge at events nationwide.
Miriam Brosseau is CEO & Principal of Tiny Windows, founded in 2018 with the belief that "communication is an act of creation." Her 12+ years in nonprofits include directing ELI Talks and serving as Chief Innovation Officer at See3 Communications. She teaches marketing at the University of Chicago's Graham School and holds a Masters from Spertus Institute. Recognized in "36 Under 36" and "Double Chai in the Chi," Miriam's work appears in major nonprofit publications. She serves on two boards, podcasts, writes music, and enjoys roller skating when not parenting her two children.
Gulienne Rollins-Rishon is a biracial Ashkenazi and Black American speaker who facilitates dialogue about race, religion, and cultural identity. Her organization HypheNation evolved from a high school newsletter into a platform for diversity workshops. With a B.A. in Communications and African & African Diaspora Studies, she's led discussions at Harvard and Orthodox synagogues. Previously Racial Justice Specialist at USCJ and Social Justice Project Manager at Rabbinical Assembly, Gulienne now works independently on cultural fluency. Based in Philadelphia, she helps organizations and individuals discover the power of their unique stories.
Jane Tuv is Content Strategist at Tiny Windows, bringing editorial expertise from Forbes.com and Big Think. Born in Ukraine to interfaith parents, she founded Good Seams, providing healing arts experiences through a Jewish lens. Jane previously worked as RSJ Engagement Officer at PJ Library and created Kinder Klub and Arlekino Theater Troupe for Russian-speaking Jewish families. Her contributions earned the Young Pioneers Award and Covenant Foundation's Pomegranate Prize. Jane holds a B.A. from Fordham University and an Executive Master's in Jewish Educational Leadership from Hebrew Union College-JIR.
If you have any questions, please reach out to Beth Rivkind, Prizmah's Director of Enrollment Growth.