We know securing inquiries are integral to a strong enrollment funnel. As you begin to implement the enrollment campaign toolkit, here’s a guide to help increase inquiries and get them rolling in.
Make it Easy to Inquire
🎯 Spotlight Your Inquire Button:
If families can’t find it, they can’t click it! Add a bold INQUIRE NOW button to your homepage, admission page, and affordability/tuition assistance page. *Bonus points if it’s part of your main navigation bar
💻 Simple, Mobile-Friendly Inquiry Forms:
Keep those forms quick and easy. Stick to essential fields like name, email, and how they heard about you. *Long forms = fewer responses
📲 Automate and Appreciate:
Use automation to instantly confirm receipt of inquiries. A friendly email that says, “Thanks for reaching out! Here’s what’s next or click here to see what makes our school so unique…” makes families feel heard and reassured.
Respond like a Pro
⏱️ Speedy Responses Win Hearts:
Respond to inquiries within 24-48 hours. *A quick reply shows families they’re a priority.
📜 Make It Personal:
Skip the cookie-cutter responses. Mention something specific, like their child’s grade level or interests, and offer a next step, such as a call, campus visit, or upcoming event opportunity.
📞 Connect With the Right People:
Is the family raving about your STEM program? Have your science teacher drop them a note. Got a budding soccer star? Have the coach reach out. A personal touch from the right person can make all the difference.
Showcase Affordability, Not Barriers
💬 Speak Their Language:
Reframe “Financial Aid” as “Affordability Options,” and make it part of the conversation early. A dedicated section on your website can demystify the process for families.
Optimize Events to Wow Them
🎉 Event Landing Pages That Shine:
Create a dedicated landing page for every event. Use vibrant photos, testimonials, or a quick infographic to show families what they’ll gain by attending. Keep registration forms short and accessible—no login portals, please!
🗓️ Add a Spring Recruitment Program:
Families are always looking for opportunities to connect. Plan an engaging event this spring, like a family Shabbat dinner or a hands-on STEM night, to draw them in and showcase your school. Invite families to join spring athletic events and cheer on the teams. Make them feel part of your community before they even are!
Harness the Power of Your Community
🙌 Activate Your Parent Network:
Encourage current families to share the love. Word-of-mouth referrals are GOLD. Bonus idea: Host an informal parent ambassador event to train them on how to spread the word.
📣 Track and Share:
Monitor inquiries, applications, and tours to identify trends. Share the data with your team to see what’s working and where to improve.
Get Data Smart
📊 Google Analytics is Your Friend:
Set up conversion tracking for inquiries and event registrations. Know which of your website pages drive clicks, and double down on those efforts.
🧠 CRM Power-Up:
If you’re not already using a CRM (customer relationship management system), now’s the time. Track inquiries, schedule follow-ups, and segment prospects for targeted outreach.
More Quick Wins
- Add a “How Did You Hear About Us?” dropdown to your inquiry form.
- Include a call-to-action in your email signature: “Curious about our school? Click here to inquire!”
- BONUS: Add upcoming recruitment program dates and registration buttons.
- Run a targeted email campaign featuring an engaging subject line like, “Imagine Your Child Here!” or “ There is a Space for your Family Here!”
Let’s turn clicks into conversations and inquiries into enrollments. 🏫✨