The Donor Life Cycle

Esther Muslumova
KC Topics: 
Annual Campaign, 2019 Prizmah Conference Other

Donor lifecycle management can help you plan your fundraising strategy and measure your fundraising effectiveness. Effectively manage donor expectations at each step of the giving process is the best way to inspire loyalty and instill trust in your donors. But to do so requires mapping the donor experience and connecting the appropriate fundraising strategy and evaluation to each step.

Developed by Amy Schiffman, Giving Tree Associates.

This resource was provided for a session at the 2019 Prizmah Conference

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