The Customer Journey

By: Esther Muslumova
KC Topics: 
Retention of Existing Families

“Customer” Is Not a Dirty Word

tep outside your administrator lens and consider your customers: parents. Their viewpoints, their anxieties, their dreams. Now imagine each family’s school experience as a map with landmarks you can plot, from their initial point of awareness and inquiry all the way to graduation. How can you partner with them effectively along the way? Chart your school’s customer journey, and develop a roadmap to help you navigate the twists and turns of the customer experience.

This resource was provided for a session at the 2019 Prizmah Conference

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