Building Your Case for Support

"Donors considering major gifts are similar to investors considering significant opportunities: they want solid information regarding the impact of their gift. Building an annual case is not the same as writing an appeal letter or admissions brochure. This is an annual exercise to remind your school leadership why you exist, what is most relevant to the community, and what could be achieved with increased funding. Every annual philanthropic case should include a “stretch” vision to encourage your donors to increase their investment and relationship with your school."

This document created by the Collins Group in partnership with PEJE provides an outline to writing your annual philanthropic case for support.