Recruitment and Retention Messaging: A Deep Dive

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Past Event
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- PT
Amy Adler, Laurie Ehrlich
Admission Professionals
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Messaging serves as a guidepost for how the community connects with your school and its mission and values. How you build your messaging, including website and social media content, the development and implementation of unique content channels (i.e. a blog or podcast), event direction, and emails that you send to a current or prospective family - informs and influences the school’s brand. By using your own data and national enrollment trends to shape your messaging, you can harness momentum in your community.

Join a three-part deep dive to explore the key distinctions between recruitment and retention messaging, what you need to know before you create messaging, and how to secure buy-in from your school’s constituents.

Program Outline

This program will include opportunities to share and learn together through both expert-led content and peer-to-peer modalities. The program will include small projects outside of the live sessions. 

Session One: Harnessing the Power of Data

Thursday, November 18, 2021
12:00 PM - 1:30 PM ET
9:00 AM - 10:30 AM PT

Session Two:  Message Creation Through the Lens of Your Mission

Wednesday, December 15, 2021
1:00 PM - 3:00 PM ET
10:00 AM - 12:00 PM PT

Session Three: Now What? A Guide to Implementation

Wednesday, January 19, 2022
1:00 PM - 3:00 PM ET
10:00 AM - 12:00 PM PT


Senior Director, Catalyzing Resources

Amy is Prizmah's Senior Director of Catalyzing Resources

Laurie Ehrlich

Laurie Ehrlich is a 19-year marketing and communications veteran, telling the stories of schools, non-profits, and small businesses. Her expertise lies in multi-channel marketing strategy and planning, content creation, cross-team collaboration, corporate communications, and digital media. She is proficient at implementing integrated solutions, setting a clear agenda, and managing brand identity and reputation.

Before she began her consulting career, Laurie built the marketing department at the Charles E. Smith Jewish Day School, constructed the social media presence of multiple organizations, led the design and development strategy process for more than a half-dozen websites, established and grew multiple content channels including blogs, podcasts, and more. She also led crisis communications and managed ongoing communications strategy during the COVID-19 pandemic.

Laurie holds a B.S. in Marketing & International Business from the University of Maryland, College Park and a M.B.A. with a concentration in Management & Corporate Communication from Fordham University. Laurie is the Founder and Chief Strategist of Elevate Next Level Communications and Marketing Strategy. She and David live in the D.C. ’burbs with their two boys who have boundless energy and are begging for a dog.