Marketing and Communications Master Class Series for Small Schools

Registration Closed
Past Event
- ET
- PT
Date:
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Registration Fees:
Prizmah Network schools $75 per person
Non-network schools $93.75 per person
Canadian Prizmah Network schools $56.25 US per person
Canadian Non-network schools $70.31 US per person (Code: CADNON)

 

The registration system will automatically determine whether or not your school has joined the Prizmah Network, and will charge the appropriate price for all US schools and for Canadian Prizmah Network Schools. Participants from Canadian Non-network Schools should use the discount code CADNON to activate Canadian school pricing.

Presenter(s)
Laurie Ehrlich
Audience(s)
Marketing and Communications Professionals, Small School Leaders
Registration Closed

So Many Tools, So Little Time

Thursday, August 11, 2022
1:00 PM - 2:30 PM ET
10:00 AM - 11:30 AM PT

There are so many free and low-cost tools that can amplify your school’s marketing efforts, however, trying to find the right one(s) can send you down a multiple-hour rabbit hole! Before registering for every tool and every free trial, it is essential to establish a short list of marketing priorities and, subsequently, the features needed to accomplish your objectives.

This session will guide you through the priority identification process, an overview of what technology is available, and you will take home a short list to cull through and use accordingly.

Save the Date for Future Marketing and Communications Master Class Series for Small Schools in this Series

September 22 | Don’t Forget About Your Website

1:00 PM - 2:30 PM ET
10:00 AM - 11:30 AM PT

This session will provide tips and shortcuts for keeping your website fresh and engaging without a frequent and extensive lift.
More Information and Registration

November 3 | Your Logo is Not Your Brand

1:00 PM - 2:30 PM ET
10:00 AM - 11:30 AM PT

This session will open your eyes to branding beyond a graphic and how to successfully steward your school’s brand.
More Information and Registration

February 2 | Simple and Sustainable Social Media Strategy for Small School

1:00 PM - 2:30 PM ET
10:00 AM - 11:30 AM PT

This hands-on session will help you build this framework to bring back to your school, ready for implementation.

March 3 | How to streamline and aggregate your content - Solution Mapping

1:00 PM - 2:30 PM ET
10:00 AM - 11:30 AM PT

This session will dive into how to identify content that is ripe for promotion, where to house it, and how to remember to use it!

Presenter

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Laurie Ehrlich
Laurie
Ehrlich

Laurie Ehrlich is a 19-year marketing and communications veteran, telling the stories of schools, non-profits, and small businesses. Her expertise lies in multi-channel marketing strategy and planning, content creation, cross-team collaboration, corporate communications, and digital media. She is proficient at implementing integrated solutions, setting a clear agenda, and managing brand identity and reputation.

Before she began her consulting career, Laurie built the marketing department at the Charles E. Smith Jewish Day School, constructed the social media presence of multiple organizations, led the design and development strategy process for more than a half-dozen websites, established and grew multiple content channels including blogs, podcasts, and more. She also led crisis communications and managed ongoing communications strategy during the COVID-19 pandemic.

Laurie holds a B.S. in Marketing & International Business from the University of Maryland, College Park and a M.B.A. with a concentration in Management & Corporate Communication from Fordham University. Laurie is the Founder and Chief Strategist of Elevate Next Level Communications and Marketing Strategy. She and David live in the D.C. ’burbs with their two boys who have boundless energy and are begging for a dog.