Your Logo is Not Your Brand
Thursday, November 3, 2022
1:00 PM - 2:30 PM ET
10:00 AM - 11:30 AM PT
Your school’s brand is much more than just one visual marker. It’s the experience that families are having and what they say behind your back. On a micro level, it includes color palette, typography, iconography, photography. Not only visual, there are written elements–mission, vision, values, and key messages. On a macro level, it’s what you say, how you say it, and how it’s received. It all stems back to your school’s Why.
This session will open your eyes to branding beyond a graphic and how to successfully steward your school’s brand.