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Marketing and Communications Master Class Series for Small Schools

Registration Closed
Past Event
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Date(s):
-
Date(s):
-
Registration Fee:
Prizmah Network schools $75 per person
Non-network schools $93.75 per person
Canadian Prizmah Network schools $56.25 US per person
Canadian Non-network schools $70.31 US per person (Code: CADNON)

 

The registration system will automatically determine whether or not your school has joined the Prizmah Network, and will charge the appropriate price for all US schools and for Canadian Prizmah Network schools. Participants from Canadian Non-network schools should use the discount code CADNON to activate Canadian school pricing.

Presenter(s)
Laurie Ehrlich
Audience(s)
Marketing and Communications Professionals, Small School Leaders
Registration Closed

Your Logo is Not Your Brand

Thursday, November 3, 2022
1:00 PM - 2:30 PM ET
10:00 AM - 11:30 AM PT

Your school’s brand is much more than just one visual marker. It’s the experience that families are having and what they say behind your back. On a micro level, it includes color palette, typography, iconography, photography. Not only visual, there are written elements–mission, vision, values, and key messages. On a macro level, it’s what you say, how you say it, and how it’s received. It all stems back to your school’s Why.

This session will open your eyes to branding beyond a graphic and how to successfully steward your school’s brand.

Future Master Classes

Hold the date for upcoming sessions in the Master Class series.

February 2 | Simple and Sustainable Social Media Strategy for Small Schools

1:00 PM - 2:30 PM ET
10:00 AM - 11:30 AM PT

This hands-on session will help you build this framework to bring back to your school, ready for implementation. 

March 2 | How to Streamline and Aggregate Your Content - Solution Mapping

1:00 PM - 2:30 PM ET
10:00 AM - 11:30 AM PT

This session will dive into how to identify content that is ripe for promotion, where to house it, and how to remember to use it!

Presenter

Presenter(s)

Image
Laurie Ehrlich
Laurie
Ehrlich

Laurie is a 19-year marketing and communications veteran, telling the stories of schools, non-profits, and small businesses. Her expertise lies in multi-channel marketing strategy and planning, content creation, cross-team collaboration, corporate communications, and digital media. She is proficient at implementing integrated solutions, setting a clear agenda, and managing brand identity and reputation.

Before she began her consulting career, Laurie built the marketing department at the Charles E. Smith Jewish Day School, constructed the social media presence of multiple organizations, led the design and development strategy process for more than a half-dozen websites, established and grew multiple content channels including blogs, podcasts, and more. She also led crisis communications and managed ongoing communications strategy during the COVID-19 pandemic.

Laurie holds a B.S. in Marketing & International Business from the University of Maryland, College Park and a M.B.A. with a concentration in Management & Corporate Communication from Fordham University. Laurie is the Founder and Chief Strategist of Elevate Next Level Communications and Marketing Strategy. She and David live in the D.C. ’burbs with their two boys who have boundless energy and are begging for a dog.