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Creating a Simple and Sustainable Social Media Strategy

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Date:
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Registration Fees:
Prizmah Network schools $80 per person
Non-network schools $100 per person
Canadian Prizmah Network schools $60 US per person
Canadian Non-network schools $75 US per person (Code: CADNON)

 

The registration system will automatically determine whether or not your school has joined the Prizmah Network, and will charge the appropriate price for all US schools and for Canadian Prizmah Network schools. Participants from Canadian Non-network schools should use the discount code CADNON to activate Canadian school pricing.

Presenter(s)
Laurie Ehrlich
Audience(s)
Admission Professionals, Marketing and Communications Professionals
Registration Closed

Articulating Value and Impact: Master Class Series

December 7, 2022
1:00 PM - 2:30 PM ET
10:00 am - 11:30 AM PT

Program Outline

Not having a social media strategy is like preparing for a marathon without a training plan. With a few simple steps, we will learn how to push our social media to stamina and success! By the end of this masterclass, walk away with an action plan for:

  • Conducting a social media audit
  • When and where social media should be posted
  • Why establishing goals for social is critical
  • Targeting your audience
  • Social media content pillars 

Presenter

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Laurie Ehrlich
Laurie
Ehrlich

Laurie is a 19-year marketing and communications veteran, telling the stories of schools, non-profits, and small businesses. Her expertise lies in multi-channel marketing strategy and planning, content creation, cross-team collaboration, corporate communications, and digital media. She is proficient at implementing integrated solutions, setting a clear agenda, and managing brand identity and reputation.

Before she began her consulting career, Laurie built the marketing department at the Charles E. Smith Jewish Day School, constructed the social media presence of multiple organizations, led the design and development strategy process for more than a half-dozen websites, established and grew multiple content channels including blogs, podcasts, and more. She also led crisis communications and managed ongoing communications strategy during the COVID-19 pandemic.

Laurie holds a B.S. in Marketing & International Business from the University of Maryland, College Park and a M.B.A. with a concentration in Management & Corporate Communication from Fordham University. Laurie is the Founder and Chief Strategist of Elevate Next Level Communications and Marketing Strategy. She and David live in the D.C. ’burbs with their two boys who have boundless energy and are begging for a dog.