Capital Campaigns: A Deep Dive

Register before:

Wed, 11/10/2021 - 14:30
Registration Fees:
Prizmah Network schools $144 per person
Non-Network schools $180 per person
Canadian Prizmah Network schools $108 US per person
Canadian Non-Network schools $135 US per person (Code: CADNON)


The registration system will automatically determine whether or not your school has joined the Prizmah Network, and will charge the appropriate price for all US schools and for Canadian Prizmah Network schools. Participants from Canadian Non-Network schools should use the discount code CADNON to activate Canadian school pricing.

Rachel Cyrulnik, MPA, Traci Stratford
Development Professionals

Register before:

Wednesday, November 10 and Wednesday, November 17, 2021

12:00 PM ET - 2:30 PM ET
9:00 AM PT - 11:30 AM PT

Whether your school is growing and your campus needs to grow with it, or your facilities need a significant refresh and upgrades, embarking on a capital campaign is no easy feat.

A capital campaign is a multi-year strategic fundraising initiative that raises funds for a specific purpose. Capital campaigns typically have goals that exceed that of an annual fund and seek restricted funding for a specific project or series of related projects. Capital campaigns often fund building projects and scholarships, and grow endowments for long-term sustainability.

Join us for a two-day deep dive to explore the preconditions for a successful campaign and how to assess your school’s readiness. Together with peers you will explore the capital campaign cycle, including groundwork and implementation of a successful campaign. Gain actionable tips and strategies for the pre-campaign study, launching the silent and public phases, and running a multi-year capital campaign concurrent with your annual fundraising program.

This program will include expert led content and peer-to-peer modalities and opportunities to share and learn together.

Please contact Traci Stratford if you have any questions.

Program Outline

To make the most out of this experience, please plan on attending both sessions.

Part I: Readiness

Wednesday, November 10, 2021
12:00 PM ET - 2:30 PM ET
9:00 AM PT - 11:30 AM PT

Part II: Running the Campaign

Wednesday, November 17, 2021
12:00 PM ET - 2:30 PM ET
9:00 AM PT - 11:30 AM PT


Rachel Cyrulnik, MPA
Cyrulnik, MPA

Rachel serves as principal at RAISE Nonprofit Advisors, where she helps nonprofits achieve measurable and strategic growth. With more than fifteen years of experience in nonprofit management, Rachel leads a team of experts in helping organizations increase revenue, strengthen governance, plan strategically and communicate powerfully.

Before she began her consulting career, Rachel spent a decade in leadership positions at Yeshiva University and UJA-Federation of New York. She established the funding model at the YU School Partnership and ran three community campaigns for UJA-Federation of New York, where she raised and stewarded millions of dollars in grants and private support from national foundations and individual donors.

Rachel is an expert in philanthropic trends, a frequent contributor in publications such as The Chronicle of Philanthropy and Nonprofit Pro, and a sought-after presenter in the nonprofit community. She serves on the advisory board of Nonprofit Pro and on the Professional Advancement Committee of the Association of Fundraising Professionals, NYC and is an Orthodox Leadership Project fellow. Rachel serves on the National Yachad Commission for Special Needs inclusions and was the first recipient of the Yachad Women’s Leadership Award.

Rachel graduated from Yeshiva University summa cum laude with a BA in Journalism and earned her MPA, with honors, from New York University, where she studied Nonprofit Management. Her interests include music, travel, and fitness.

Associate Director, Catalyzing Resources

Traci is Prizmah's Associate Director of Catalyzing Resources