Capital Campaigns: A Deep Dive

Registration Closed
Past Event
- ET
- PT
Rachel Cyrulnik, MPA, Traci Reisberg
Development Professionals
Registration Closed

Wednesday, November 10 and Wednesday, November 17, 2021

12:00 PM ET - 2:30 PM ET
9:00 AM PT - 11:30 AM PT

Whether your school is growing and your campus needs to grow with it, or your facilities need a significant refresh and upgrades, embarking on a capital campaign is no easy feat.

A capital campaign is a multi-year strategic fundraising initiative that raises funds for a specific purpose. Capital campaigns typically have goals that exceed that of an annual fund and seek restricted funding for a specific project or series of related projects. Capital campaigns often fund building projects and scholarships, and grow endowments for long-term sustainability.

Join us for a two-day deep dive to explore the preconditions for a successful campaign and how to assess your school’s readiness. Together with peers you will explore the capital campaign cycle, including groundwork and implementation of a successful campaign. Gain actionable tips and strategies for the pre-campaign study, launching the silent and public phases, and running a multi-year capital campaign concurrent with your annual fundraising program.

This program will include expert led content and peer-to-peer modalities and opportunities to share and learn together.

This program is open to both school-based professionals and lay leaders. We encourage lay leaders to attend with their school professional. If your school is planning to send 3 or more people to this program, please reach out to Traci Stratford for a group discount code.

Please reach out to Traci if you have any additional questions.

Program Outline

To make the most out of this experience, please plan on attending both sessions.

Part I: Readiness

Wednesday, November 10, 2021
12:00 PM ET - 2:30 PM ET
9:00 AM PT - 11:30 AM PT

Part II: Running the Campaign

Wednesday, November 17, 2021
12:00 PM ET - 2:30 PM ET
9:00 AM PT - 11:30 AM PT


Rachel Cyrulnik, MPA
Cyrulnik, MPA

Rachel serves as principal at RAISE Nonprofit Advisors, where she helps nonprofits achieve measurable and strategic growth. With more than fifteen years of experience in nonprofit management, Rachel leads a team of experts in helping organizations increase revenue, strengthen governance, plan strategically and communicate powerfully.

Before she began her consulting career, Rachel spent a decade in leadership positions at Yeshiva University and UJA-Federation of New York. She established the funding model at the YU School Partnership and ran three community campaigns for UJA-Federation of New York, where she raised and stewarded millions of dollars in grants and private support from national foundations and individual donors.

Rachel is an expert in philanthropic trends, a frequent contributor in publications such as The Chronicle of Philanthropy and Nonprofit Pro, and a sought-after presenter in the nonprofit community. She serves on the advisory board of Nonprofit Pro and on the Professional Advancement Committee of the Association of Fundraising Professionals, NYC and is an Orthodox Leadership Project fellow. Rachel serves on the National Yachad Commission for Special Needs inclusions and was the first recipient of the Yachad Women’s Leadership Award.

Rachel graduated from Yeshiva University summa cum laude with a BA in Journalism and earned her MPA, with honors, from New York University, where she studied Nonprofit Management. Her interests include music, travel, and fitness.

Director, Prizmah School Services and Catalyzing Resources

Traci is Prizmah's Director of Prizmah School Services and Catalyzing Resources. Learn more about her here.