Articulating Value and Impact: Master Class Series

Register before:

Wed, 07/20/2022 - 13:30
- ET
- CT
- MT
- PT
Date:
-
Registration Fees:
Prizmah Network schools $80 per person
Non-network schools $100 per person
Canadian Prizmah Network schools $60 US per person
Canadian Non-network schools $75 US per person (Code: CADNON)

 

The registration system will automatically determine whether or not your school has joined the Prizmah Network, and will charge the appropriate price for all US schools and for Canadian Prizmah Network Schools. Participants from Canadian Non-network Schools should use the discount code CADNON to activate Canadian school pricing.

Presenter(s)
Laurie Ehrlich
Audience(s)
Admission Professionals, Marketing and Communications Professionals

Register before:

Putting Your Website at the Center of Your School’s Engagement Strategy

Wednesday, July 20, 2022
1:00 PM - 2:30 PM ET
10:00 AM - 12:30 PM PT

Your school’s website is a digital zip code–an online asset that you own (unlike social media). Prospective families and donors are looking to your website to inspire and educate, and to give them a reason (usually multiple) to enroll or give. What words are you going to use? How do you convey your value proposition in a way that is unique and authentic? Is there an existing user journey that virtually takes the roof off the school and prompts them to take an action? How can you avoid a user “dead end” at a critical juncture and turn into a ‘bounce’ statistic?

In this master class, join marketing and communications expert Laurie Ehrlich to walk through the framework and accompanying tactics for building a crisp and clear web strategy that will keep prospective audiences clamoring for more.

Save the Date for Future Advancement Master Classes in this Series

Wednesday, August 17, 2022
1:00 PM - 2:30 PM ET
10:00 AM - 12:30 PM PT

Wednesday, September 14, 2022
1:00 PM - 2:30 PM ET
10:00 AM - 12:30 PM PT

Wednesday, October 26, 2022
1:00 PM - 2:30 PM ET
10:00 AM - 12:30 PM PT

Wednesday, November 16, 2022
1:00 PM - 2:30 PM ET
10:00 AM - 12:30 PM PT

Wednesday, December 7, 2022
1:00 PM - 2:30 PM ET
10:00 AM - 12:30 PM PT

Presenter

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Laurie Ehrlich
Laurie
Ehrlich

Laurie Ehrlich is a 19-year marketing and communications veteran, telling the stories of schools, non-profits, and small businesses. Her expertise lies in multi-channel marketing strategy and planning, content creation, cross-team collaboration, corporate communications, and digital media. She is proficient at implementing integrated solutions, setting a clear agenda, and managing brand identity and reputation.

Before she began her consulting career, Laurie built the marketing department at the Charles E. Smith Jewish Day School, constructed the social media presence of multiple organizations, led the design and development strategy process for more than a half-dozen websites, established and grew multiple content channels including blogs, podcasts, and more. She also led crisis communications and managed ongoing communications strategy during the COVID-19 pandemic.

Laurie holds a B.S. in Marketing & International Business from the University of Maryland, College Park and a M.B.A. with a concentration in Management & Corporate Communication from Fordham University. Laurie is the Founder and Chief Strategist of Elevate Next Level Communications and Marketing Strategy. She and David live in the D.C. ’burbs with their two boys who have boundless energy and are begging for a dog.