Putting Your Website at the Center of Your School’s Engagement Strategy
Thursday, August 18, 2022
1:00 PM - 2:30 PM ET
10:00 AM - 12:30 PM PT
Your school’s website is a digital zip code–an online asset that you own (unlike social media). Prospective families and donors are looking to your website to inspire and educate, and to give them a reason (usually multiple) to enroll or give. What words are you going to use? How do you convey your value proposition in a way that is unique and authentic? Is there an existing user journey that virtually takes the roof off the school and prompts them to take an action? How can you avoid a user “dead end” at a critical juncture and turn into a ‘bounce’ statistic?
In this master class, join marketing and communications expert Laurie Ehrlich to walk through the framework and accompanying tactics for building a crisp and clear web strategy that will keep prospective audiences clamoring for more.