The David Posnack Hebrew Day School (DPHDS) is a kindergarten through twelfth grade institution that consists of three campuses, two elementary campuses and one upper school campus comprised of a middle school and a high school. Although the DPHDS has been in existence for over thirty years, the high school only started in 1998. Because of the competitive religious and secular private schools in the area, the DPHDS has to offer something unique and special to its students. As with most Hebrew day schools, the DPHDS has a strict dual curriculum which has been instrumental in helping our students develop great time management and study skills. In fact, returning alumni have said that the dual curriculum has benefited their college career.
Advocacy is not the exclusive domain of a marketing director. All stakeholders—parents, students, educators, heads of schools, board members, and rabbis—should be enlisted as brand ambassadors to represent the school, internalize its mission, and affirm its value throughout the larger community. In their encounters with various social and religious circles, these stakeholders are walking marketers of the advantages that a Jewish education can provide.