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Alumni Engagement and Fundraising: Articulating Value and Impact Master Class Series

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Date:
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Registration Fees:
Prizmah Network schools $80 per person
Non-network schools $100 per person
Canadian Prizmah Network schools $60 US per person
Canadian Non-network schools $75 US per person (Code: CADNON)

 

The registration system will automatically determine whether or not your school has joined the Prizmah Network, and will charge the appropriate price for all US schools and for Canadian Prizmah Network schools. Participants from Canadian Non-network schools should use the discount code CADNON to activate Canadian school pricing.

Presenter(s)
Elizabeth Abel
Audience(s)
Admission Professionals, Alumni Professionals, Marketing and Communications Professionals
Registration Closed

Wednesday, November 16th

1:00 PM - 2:30 PM ET
10:00 AM - 11:30 AM PT

Now more than ever, people are eager for a sense of community and purpose, and schools are uniquely positioned to provide both, especially for their alumni cohort. There are several strategies schools can activate to better reach their alumni - from segmenting databases, to leveraging volunteer leaders and updating stewardship tactics, these elements can help motivate this constituency to give, both financially and as ambassadors. But the most important skill for development teams to focus on is relationship building. This fundamental building block is woven into every part of an alumni engagement strategy. In this session, we will review high level fundraising trends before shifting into a discussion centered around authentic alumni communication and engagement tactics that can be implemented at schools of all shapes and sizes to build a stronger culture of philanthropy.

Presenter

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Elizabeth Abel
Elizabeth
Abel
Senior Vice President

Elizabeth is a thought leader in philanthropy and expert in nonprofit fundraising. She has led development initiatives and capital campaigns that have collectively raised half a billion dollars for education, healthcare, arts and culture, and advocacy organizations. Elizabeth is a Senior Vice President at CCS Fundraising, a global fundraising consulting firm to nonprofits. Since joining CCS in 2013, Elizabeth has partnered with institutions to plan and implement fundraising campaigns with revenue goals ranging from $5 million to over $1 billion. In this role, she provides counsel on strategic planning, major gifts fundraising, and board engagement. Elizabeth has also directed campaign planning studies, served in interim development roles, and managed annual campaigns and special fundraising events.

Elizabeth holds a Masters in Nonprofit Leadership from the University of Pennsylvania and a Bachelor of Arts from Tufts University. Elizabeth resides in Manhattan with her husband and daughter. She is an avid traveler, hiker, and tea drinker.